Heidi Schroeder

Heidi Schroeder has experience using Lasso as a customer while working for a homebuilder as an Online Sales Consultant and as Marketing & Customer Experience Director. While working for Lexar Homes, a high-volume home per year “on your lot” builder in Washington, Oregon, Idaho, & North Dakota, Heidi was responsible for the overall corporate marketing strategy and worked with 16 franchise offices to develop local marketing plans. She monitored sales activity, developed training programs for salespersons and the ownership groups, and developed a comprehensive Customer Experience Program to guide clients through the entire process of building a new home. She also launched an online sales program to service all Lexar Homes franchises and trained the sales teams in the effective use of Lasso.

Carolyn Pfau, OSC at Tilson Homes shares industry insights from personal experience

Sales Strategies

2/12/2025—Heidi Schroeder

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Heidi Schroeder

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