Customer Success Story: Emerald Business Supply

Jaret Lyons, Vice President of Sales and Operations at Emerald Business Supply, Philadelphia, Pennsylvania, knew that in today's world, Emerald needed a better web presence, like a webpage the company would be proud to encourage clients to visit, but he needed help building it.

“To me, Emerald was like a good book,” Jaret said. “Inside, it's a good read, but it needed a good cover. We had a new logo; we had our trucks wrapped. But we needed a good storefront. You can't get business if you don't have a good website. If you are not a household name, the first thing people do is look at your website. Ours had a long way to go."

After doing his due diligence in researching the best software solutions available to help his company, Jaret got in touch with DeAnne Field, ECI's digital services advisor. With DeAnne’s help, Jaret focused in on what he was looking for and worked with ECIs digital services team to create his vision.

"The first thing we did was to create five landing pages and a much more appealing home page," he says. "I wanted something that when I brought customers to the site, it would not be painful for them to try to find what they wanted."

Jaret estimates Emerald’s redesigned website, created by ECI’s digital services team, "has already saved the equivalent of one and a half employees—60 hours a week—in labor.” Furthermore, Jaret says Emerald was able to accomplish three main goals they had for their company:

• 100% increase in annual sales: Emerald is on track to double sales again next year.

• 60 hours per week: Savings in labor, the equivalent of one and a half employees.

• New sales channel: Customers now purchase efficiently through ecommerce instead of by phone and email.

Read ECI’s case study on Jaret and Emerald Business Supply to discover how they were able to meet their goals, increase profit, and grow their business.

Learn More: https://resource.ecisolutions.com/c/emerald_business_sup?x=3JaBT7