Why do Independent Distributors and Dealers Need to Be Online?

Whether we like to admit it or not, we have become so reliant on the internet that it is a staple in our daily lives. From connecting with family members, ordering groceries, and paying our bills, the convenience of the internet is undeniable. This consumer demand is driving business change as well. It’s no longer enough for businesses to sell only through in-store and over-the-phone orders. But building an ecommerce presence can feel daunting and unnecessary, which has steered many OP resellers away from this valuable channel.

Expanding your business online does not need to be so intimidating. With the right tools that connect with your business management system, you can easily create a professional online storefront with confidence.

Why now?

Research conducted by the Tech Report concluded that ecommerce would account for approximately 21.8 percent of total global retail by 2024. Businesses in your industry are getting swept up by this wave of digital transformation. Now more than ever, consumers want to research and purchase items at their convenience. Without a robust web presence, resellers could lose those customers and potential sales to competitors who offer online ordering.

A problem-solving solution

Building an effective ecommerce-enabled website can feel overwhelming, and for a good reason. The technical overhead required to manually create and manage a site plus implementing the necessary cybersecurity measures makes tackling ecommerce from scratch much more of a frustration and headache than it is a solution. This frustration is often the case when ecommerce technology fails to connect seamlessly with your business management system.

An online presence has become a requirement for businesses of all sizes who aim to stay competitive in today’s environment. Word-of-mouth and existing customer loyalty can only go so far. In a marketplace dominated by search engine results and frictionless purchasing, convenience becomes the new loyalty. To truly scale and reach target consumers, you need an ecommerce solution to reduce the time and labor costs that manual order taking, and tracking requires. It will also help you meet customers at the level of ease and convenience they’ve come to expect from online purchasing on any preferred device, whether that’s desktop, mobile, or tablet.

Enter Red Falcon

Business management and office product resellers like yourself need a professional ecommerce solution that can help customers manage all of their purchases in one convenient location, making Red Falcon the standout solution in the current marketplace.

With over 30 years of industry experience and vendor relationships, Red Falcon is specifically designed with you in mind. From streamlining vendor purchase orders to ensuring your company has a modernized virtual storefront, our business and ecommerce software will provide you with the tools to help you thrive in today’s market.