Product Update: Lasso Data Export Service

We’re excited to introduce the new Lasso Data Export Service.

The Lasso Data Export Service lets you directly access your data from your business intelligence (BI) software so you can build your own reports. Now you can dig deeper into your data and create reports that answer questions unique to your business.

Get More Insight Into Your Sales and Marketing Activities

The Lasso Data Export Service lets you directly connect your data to your BI reporting tool, so you can create reports highlighting KPIs important to you. Now you can get additional information about the performance of your team or project–find out how fast your team responds to new registrants inquiring about your community, view traffic reports with custom drill-downs, or see how your ad spending is impacting the number of new leads you’re generating.

How it Works

We make your data accessible via a database that we manage internally–so there is no need for you to build your own data warehouse or import the data into a spreadsheet. You simply access your data directly from BI or analytics tools such as PowerBI, Tableau, Google Data Studio, Alteryx, or any tool that supports JDBC/ODBC.

(If you have an IT team in-house and prefer to work with Microsoft SQL Server or Hadoop, you can access the raw data files in a Parquet file format. Or if you prefer to use Excel, you can access the data via CSV files.)

One of the most important things any business can be investing in right now is how to understand better and utilize their data. Understanding what the data is telling you to do is the lifeline of your business. A key to that is the ability to organize your data in a way that makes sense to you. Now that our reporting tools can directly access data from Lasso CRM, we can build much more insightful, and impactful reports and dashboards for our marketing partners and that is game changing! - Matt Riley, Vice President, Group Two Advertising

The Lasso Data Export Service is a great way for you to build your own reports so you get the insight into your sales and marketing efforts that you need.

If you’re currently a client, contact your Client Director to learn more about upgrading your subscription to include the Lasso Data Export Service.