Increasing Home Buyer Website Engagement with Interactive Site Maps

In the new era where everything is going virtual, a significant shift is happening in home buying behavior. The new physical distancing rules have moved walk-in traffic to your website.

As a result, builders need to make sure that ensure that their website has the necessary components to engage buyers. Potential buyers have a lot of choice, so you need to find a way to make it easy and increase their time looking at your communities.

By using an interactive site map on your website, you’re giving buyers key pieces of information about the house—plan/price/availability—clicking their way through your community, mixing and matching their desired plans on specific lots in order to find their dream home. Once they find the perfect match, being able to see a gallery of pictures and videos of the property gives them additional information they need to fall in love with your homes.

But pictures are only part of the story. Home buyers want to know how the location fits with the rest of their lives. When your interactive site map works with Google Maps it helps personalize the experience and keep visitors on your website. Visitors can now also see how far they will be from their kid’s school, how long their commute will be, or how long from their mother-in-law’s house. In a few clicks they can map out their lives.

Of course, now that you’ve captured their interest—be sure to capture their name! Your interactive site map should have a form available so visitors can inquire at the time when they are most engaged. This should increase conversions on your website.

In addition to improving your engagement, the interactive site map should be plug and play so it can be added to your website quickly, easy for you to maintain (no need for a web developer or graphic artist to make changes), and give you detailed analytics providing you with operational information about what’s working and what’s not.

Learn more about LotVue's interactive site map functionality and find out how you can improve visitor engagement on your website.