New Home Sales and Marketing Resource Roundup

Since it’s the unofficial start of summer, it’s a good time to catch up on podcasts, webinars, books, and social groups for new home sales and marketing professionals interested in ecommerce management. Here are my favorite resources that you can check out:

PODCASTS

What did we do before podcasts? They are such a great to learn when you’re on the go. Whether driving on a road trip or running errands, these sessions are a fun and productive way to pass the time.

• Market Proof Marketing – Do You Convert
• The Home Builder Digital Market Podcast – Blue Tangerine
• The Buyer’s Mind – Jeff Shore
• NAHB Housing Developments – The Daily Drill
• The Customer Experience Podcast – BombBomb
• Inspirational Leadership – Zonda

WEBINARS/WEBCASTS

Having hosted several webinars for Lasso, I find webinars and webcasts one of the best ways to get an in-depth perspective on a topic. Informative and entertaining, these sessions break down complex problems into manageable steps that you can use every day.

• Do You Convert – Facebook Live

• The Sales and Marketing Power Hour – Denim Marketing
• Builder Town Hall – Meredith Communications
• Head-to-Head – New Home Solutions
• Five Minute Sales Training – Shore Consulting

BOOKS

Looking to explore a topic more in-depth? Take a deep dive into new home sales and marketing with one of these books.

• "Presale Without Fail" – Kevin Oakley
• "The 4:2 Formula: Getting Buyers Off the Fence and Into a Home Buying the Experience" – Jeff Shore
• "Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit" – Jeff Shore

• "From Contract to Close" – Jeff Shore and Bob Mirman
• "Mastery of Selling for New Homes" – Roland Nairnsey
• "Rehumanize Your Business" – Ethan Beute & Stephen Pacinelli

GROUPS TO JOIN ON SOCIAL

If you’re hanging out on Facebook or LinkedIn and want to ask questions or exchange ideas, check out one of these groups and start the conversation! (links are to Facebook, but look for most on LinkedIn as well)

• Selling New Homes Online (Facebook group)
• Welcome to Home Building (Facebook group)
• Market Proof Marketing (Facebook group)
• NAHB Professional Women in Building (Facebook group)
• NAHB Sales & Marketing Council (Facebook group)

OTHER RESOURCES

Keeping an eye on the industry is essential, so visit these resources by NAHB.

• National Association of Home Builders
• NAHB National Sales & Marketing Council
• NAHB Professional Women in Building

Find out more about Lasso here.