Watch the Better Builder Video Series with guest Builder Funnel to discover how custom builders and remodelers can thrive in a competitive market. Learn from industry expert Spencer Powell about effective lead generation, strategic marketing, and maximizing ROI. Don’t miss out on exclusive resources and insights tailored for your business success!

Welcome to ECI's Better Builder Video Series

We understand that the construction and remodeling industries face unique challenges and opportunities. That’s why we’re thrilled to introduce this episode of our Better Builder Video Series, a platform dedicated to helping you enhance your business through insightful, actionable conversations with industry experts.

In this episode, "Marketing For Builders and Remodelers," we’re joined by Spencer Powell from Builder Funnel, a leading marketing agency specializing in the construction industry. Spencer brings a wealth of experience, having transformed a family business from $2 million to $10 million in just four years through innovative digital marketing strategies. Now, as the founder of Builder Funnel, he leads a team dedicated to helping builders across the U.S. and Canada thrive in a competitive landscape.

During this engaging conversation, Spencer and our host, Bob Cain, explore the vital role of marketing in today’s challenging market conditions. With fluctuating demand and increased competition, many builders and remodelers find it more crucial than ever to refine their marketing efforts. We discuss:

• Importance of marketing: A strong marketing strategy is crucial in times of reduced demand and increased competition. Custom builders and remodelers need to invest in marketing to maintain their revenue and market share.
• Lead generation challenges: Recent trends show a drop in lead flow compared to peak years like 2020-2022. Builders must adapt their marketing strategies to capture a larger share of the reduced market demand.
• Customized marketing strategies: Effective marketing requires a tailored approach. Strategies may include increasing ad spend, exploring new marketing channels, or contacting past clients and prospects directly.
• ROI of marketing: Marketing should be viewed as an investment rather than a cost. Builders should calculate the potential return on investment (ROI) by considering their average project value and gross profit margins.
• Customized consultation: This approach ensures that marketing efforts align with each business's unique needs.
• Educational resources: These include website analysis and online programs to help builders understand and implement effective marketing strategies.

Watch the full episode to learn how good marketing practices and BuildTools can transform your business.