OSC Of The Month: Kristin Alexander

Thursday, April 03, 2025

We’re excited to feature Kristin Alexander, online sales advisor with HHHunt Homes, servicing Raleigh and Wilmington in N. C. and Suffolk, Va. In this interview, Kristin shares the challenges in the role, her go-to resources, and tips for those new to the industry.

ECI: What was your career path to becoming an OSC?

Kristin Alexander (KA): I’ve worked in the industry for over a decade. I first worked as an advisor onsite in new home sales with Centex/Pulte and HHHunt Homes before becoming an OSC. I currently manage over 100 leads a month.

ECI: What's the best part about working on a team of OSCs?

KA: What I like best about working on a team is the collaboration! And I really enjoy my days off.

ECI: What's the most challenging aspect of your job?

KA: The most challenging part of the job is doing multiple activities at one time. You’re working on different platforms, the phone will be ringing, and you have a chat coming—all at the same time!

ECI: What are the most important technology(s)/tool(s) you use in your role?

KA: We use several tools, but Lasso, Atlas RTX, and Call Rail are the most important.

ECI: What is your "go-to" closing technique to get an appointment?

KA: For me, the assumptive or soft close are the techniques I use to set an appointment.

ECI: What/Who are your "go-to" resources for training and/or support?

KA: The key resources for me are OPT and Do You Convert, as well as the management team and my partner.

ECI: Any tips or advice for fellow online salespeople and marketers?

KA: Communication is very important with my partner, team, and our new home advisors onsite. We use the website for everything, but we also like to get community updates monthly from our sales team. For realtors, I always like to text a realtor my contact and save them in my phone after we speak so they know I am the go-to contact when scheduling for any of our communities.

ECI: What are your favorite activities to do outside of work?

KA: I like spending time with my husband, three kids, and golden retriever Beau. You can find us on a soccer field or on our boat in the summer.

By Heidi Schroeder

Heidi Schroeder has experience using Lasso as a customer while working for a homebuilder as an Online Sales Consultant and as Marketing & Customer Experience Director. While working for Lexar Homes, a high-volume home per year “on your lot” builder in Washington, Oregon, Idaho, & North Dakota, Heidi was responsible for the overall corporate marketing strategy and worked with 16 franchise offices to develop local marketing plans. She monitored sales activity, developed training programs for salespersons and the ownership groups, and developed a comprehensive Customer Experience Program to guide clients through the entire process of building a new home. She also launched an online sales program to service all Lexar Homes franchises and trained the sales teams in the effective use of Lasso.