Busy Season Boom: Mastering Digital Advertising for Home Service Contractors

Competition is intense during peak seasons, and digital advertising can keep your business at the top of potential customers minds when they are searching for services. Proactive advertising can provide your business with high visibility in web search results and targeted messaging for services you want to perform during peak seasons.

In this digital age, mastering digital marketing is important for any business trying to gain the attention of a local market. But let's face it, your expertise lies in your trade, not in marketing strategies. But understanding the ins and outs of digital advertising is something every business owner should prioritize, which is why we’ve created a guide to help home service businesses navigate Local Source Advertising (LSA) and Google Pay-Per-Click (PPC) ads.

What's the difference between LSAs and Google PPC ads?

Using LSAs is like promoting your business at your local hangout spot, focusing on specific neighborhoods or towns. They help you connect with folks nearby who need your services, but LSA ad placement isn't reliant on your business having an arsenal of online reviews.

On the other hand, Google PPC ads are like flashy billboards on the internet. They zip around the web, giving your business more global exposure and letting you control where your ads go.

So how do you choose between LSAs and Google PPC ads? Understanding which ads to use can feel like wandering through a maze without a map. LSAs keep it local, while PPC ads throw you into a bustling marketplace. It's like deciding between cozying up in your neighborhood or taking on the big city.

So, which one should you choose?

It’s actually not one or the other. Think of it as a team effort. LSAs handle your home turf by targeting local customers, while PPC Ads can be used to take your business to new heights. But it's not just about reach; it's about when and how you use either type of ad.

Here's a quick breakdown: