Big Ideas for Small Businesses
Industry experts offer tips on using your software and managing every aspect of your business from sales and marketing to human resources and payment processing.
Usability Testing Boosts Website Traffic
Usability testing can mitigate the blinding of effects of familiarity with your website, and help you discover the culprits for visitor attrition.
Keys to Customer Loyalty
This article presents five key ideas for SMBs to develop stronger, sustained customer loyalty and generate business referrals.
SMBs Can Learn a Lot from the Mary Kay Vision of Teamwork
Mary Kay created an entire organization built on the premises and promises of teamwork. Your SMB and sales team can also succeed by following this model.
For SMBs, Sales and Marketing Teamwork Is the Key to Success
At SMBs, teamwork between sales and marketing is the new model, replacing the “handoff” from one department to the other. Learn how to create alignment.
5 Common Marketing Mistakes SMBs Should Avoid
There are hundreds of marketing activities for SMBs to consider, but which are the most important? Many SMBs miss opportunities by making these mistakes.
3-Point Inspection Maximizes Website Visibility and Performance
SMBs, use this 3-point inspection checklist quarterly to indicate that the fundamental details of website design, content, and marketing features are in order.
Part 3 - Creating a Quick and Efficient Business Plan
Continuing with this case study, in this final post in this series, I will demonstrate how to use your Goal Tree to assess the status of your organization, and then show...
Part 2 - Creating a Quick and Efficient Business Plan
In part 2 of How to Create a Quick and Effective Strategic Business Plan, we will demonstrate how to construct a Goal Tree and then begin sharing a real case study with you.
How to Create a Quick and Effective Strategic Business Plan: Part 1
Learn how to create an effective strategic business plan in a very short time by using a tool called a Goal Tree.
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