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    Big Ideas for Small Businesses

    Industry experts offer tips on using your software and managing every aspect of your business from sales and marketing to human resources and payment processing.

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    3/27/2019—Matt Lippe

    2019 SMB Mobile and Digital Technology Trends

    Growth in mobile applications, technologies, and adoption rates portend a coming digital transformation in the ways SMBs conduct business.

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    Sales Strategies
    Business Growth
    3/14/2019—Jack Farris

    Are You Really Selling Your Products to the Correct Buyer?

    Your communications need to address the unique profiles of the groups and individuals to which you sell and must factor in generational preferences.

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    keyhole
    Cloud-Computing
    Business Growth
    3/6/2019—ECI Staff Contributors

    3 barriers to cloud adoption for SMBs and why they shouldn’t matter

    The cloud can alleviate the daily stresses of monitoring data security, housing expensive hardware and dedicating teams to maintain it all.

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    Cloud-Computing
    3/2/2019—ECI Staff

    Considering Artificial Intelligence and Machine Learning Technologies? Be Curious but Wary.

    Is your business considering adopting artificial intelligence (AI) and machine learning technologies (ML)? Be wary of the hype machine, and be inquisitive.

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    Business Growth
    2/26/2019—Alicia Ellis

    Build Your Brand with Thought Leadership

    To build your brand, becoming a thought leader is one of the best and least expensive ways to reach out to your local community.

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    Business Growth
    2/26/2019—ECI Staff

    Creative Freelancers Make Marketing Projects Perfect

    Finding the right freelance talent takes time, there have never been so many valuable resources at your disposal as there are today. Here are the top three advantages to...

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    woman working on computer
    2/26/2019—ECI Staff

    6 Essentials for an Effective Marketing Strategy

    Here are six essentials of an effective SMB marketing strategy, regardless of whether you have a small budget or endless resources.

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    2/26/2019—Alicia Ellis

    Attract Media Attention for Your Business with Press-Worthy News

    SEO: Learn how to promote your small business without blowing your budget in this new marketing blog post for SMBs. Read this blog post to learn how to get free publicity...

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    Business Growth
    2/26/2019—Jenna Guy

    Usability Testing Boosts Website Traffic

    Usability testing can mitigate the blinding of effects of familiarity with your website, and help you discover the culprits for visitor attrition.

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    2/26/2019—ECI Staff

    10 Email Practices to Avoid

    To reduce the chances of your emails being sent straight to the junk folder, the post offers 10 email best practices to avoid.

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    Business Growth
    Business Leadership
    Customer Experience
    2/25/2019—ECI Staff

    Keys to Customer Loyalty

    This article presents five key ideas for SMBs to develop stronger, sustained customer loyalty and generate business referrals.

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    2/20/2019—Jenna Guy

    Don’t Discount Events in Your B2B Marketing Strategy

    Here are four reasons why you should make hosting and participating at events a more meaningful part of your overall B2B marketing strategy.

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