Big Ideas for Small Businesses Residential Construction
AvidCX uses AI to help homebuilders organize feedback, spot risks, uncover star rating drivers, and benchmark customer experience performance over time.
Meet The Next Gen Lasso CRM
New Lasso CRM delivers faster lead response & smarter follow-up for homebuilders. Modern UX, global search & built-in marketing tools. Start converting more!
The CX Maturity Model For Homebuilders: Where Does Your Program Stand?
Evaluate your homebuilder customer experience program against the CX Maturity Model. Benchmark NPS, identify gaps, and close the loop faster.
The Hidden "Click Tax" Killing Your Sales Velocity
See how Lasso CRM’s faster, streamlined experience improves speed to lead, data accuracy, and overall sales performance.
Introducing The ECI And Acrisure Imbedded Mortgage Pre-Approval Process
ECI Mortgage Calculator helps builders boost buyer engagement with instant payment estimates. Qualify financing-ready leads faster & close deals confidently.
Why Job Site Videos Are Crucial For Residential Trades
Discover why job site videos are crucial for residential trades. Improve documentation, team collaboration & dispute resolution. Start organizing today!
Why Builders Are Losing Buyers Before “Hello”
Homebuilders that fail to respond in 5 minutes lose buyers to competitors. Learn proven speed-to-lead tactics that convert more inquiries into sales.
Introducing the New Bolt
Discover Bolt's new faster screens & jobsite video documentation for trade contractors. Streamline residential scheduling & protect your business. See what's new!
The Hidden Cost Of How Reactive Customer Experience Can Cost Homebuilders
Builders using 5+ disconnected tools see a 23% drop in buyer satisfaction. See 2026 data on the real cost of reactive CX and how to fix it.
MarkSystems Is SOC 1 Type II Certified: What That Means For Production Builders
MarkSystems’ SOC 1 Type II certification confirms that its financial controls are independently audited and operating effectively over time. For production homebuilders,...
Seeing What Really Happens In The Sales Conversation
Stop guessing why deals stall. See how the Lasso CRM + Rilla integration brings real buyer conversations and AI insights into your CRM to boost conversions.
Turning Marketing Guesswork Into Real Results With ECI And Audience Town
Stop guessing with your marketing spend. See how the Audience Town connection for Lasso CRM delivers the data you need to find the right buyers and boost ROI.
Make Your Homebuyer Experience Work As Hard As You With NoviHome And ECI MarkSystems
Give buyers real-time construction updates, cut constant status calls, and move homes faster by connecting NoviHome with MarkSystems in one simple app.