Must-See Education Sessions for Home Builders at IBS 2024

We know deciding what to see during IBS is always challenging, so we've created a list of some of the education sessions you'll want to watch.

OSC of the Month: Preslee Harrald

Lasso’s OSC of the Month for January is Preslee Harrald with Simmons Homes serving Tulsa, Oklahoma, and the surrounding areas. In this interview, Preslee shares how she has...

Top Residential Construction Blogs of 2023

A spotlight on our most popular blogs in 2023 within the residential construction industry for builders, remodelers, trade contractors and land developers.

Top New Home Sales Tips for 2024

With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home sales in 2024.

Top New Home Marketing Tips for 2024

With 2023 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in 2024

The Market Is Always Doing Something...You Should Too

In the world of sales, especially in homebuilding, there's a constant truth we can't ignore: the market is always doing something. It’s up, down, or sideways, but it’s...

How to transform your design collections or design studio experience into a robust marketing tool

Achieving Sales Targets In 2024 Requires A Sales And Marketing Enablement Strategy

We know that sales and marketing alignment is key for a builder to succeed. When sales and marketing align, sales increase, the sales cycle gets shorter, and conversion...

How Mobile Apps are Transforming the Residential Construction Industry

Technology changed the construction landscape. Stay ahead in 2024 and beyond with mobile apps and cloud platforms, or risk falling behind your competitors.

OSC of the Month | Whitney Ghere

Whitney Ghere, November's OSC of the Month at Lasso, discusses the impact of AI/ChatGPT, training resources, and gives advice for new OSCs in South Louisiana.

Why Home Builders Need a Sales and Marketing CRM

To be competitive, home builders need an innovative CRM sales and marketing technology specifically designed for the residential construction industry.

Benefits of Using a CRM Designed for New Home Sales

Lasso CRM for homebuilders to manage and nurture leads, increase new home sales and stay organized in the busy and slow times so no lead gets left behind.