Big Ideas for Small Businesses
Residential Construction + Lasso CRM
Meet Carolyn Pfau: Award-Winning OSC at Tilson Homes
Carolyn Pfau, an award-winning OSC at Tilson Homes, shares expert insights on online home sales, lead conversion techniques, and industry trends. Learn more!
OSC Of The Month: Jennifer O'Dell
Jennifer O'Dell shares her journey as an OSC leader at Great Southern Homes, managing 1,200 monthly leads, using top tech tools, & adapting to online sales trends!
ECI Residential Construction at IBS 2025: Everything to Know
Visit ECI's booth at IBS 2025 to discover innovative home building software solutions designed for builders, remodelers, developers, and trade contractors.
Maintaining CRM Health In Lasso CRM: Clean Up And Leverage SSRUs
Regularly auditing your data and using tools like Self-Serve Registrant Updates (SSRUs) can streamline your operations, improve engagement, and enhance marketing precision.
Lasso CRM New Year Cleanup: Set Yourself Up for Success
A well-maintained CRM ensures your database remains a powerful tool for driving sales, streamlining marketing, and improving customer engagement. Here’s a step-by-step...
Expert OSC Elena Mora Shares Tips, Tools, and Trends for Success
Learn OSC Elena Mora's top strategies, tools, & trends for excelling in online sales counseling. Stand out in a competitive housing market
Tips For 2025 | Stop Going Back To The Basics!
David Hagan with Sales Uncomplicated shares why it's important to develop a set of disciplines around our business that become so engrained in that it’s impossible to...
Tips For 2025 | Your Builder’s Story Is YOUR Secret Weapon In Sales!
Leah Turner with Melinda Brody & Company shares why it's important to create a memorable, unique builder’s story that builds value and trust. It’s your brand. It’s what...
Top New Home Marketing Tips For 2025
With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in...
Tips For 2025 | 7 Steps To Creating Emotional Connections With Your Customers Through Content Marketing
Brittany Horner, Mitchell Homes shares seven steps to creating emotional connection with your customers:
Tips For 2025 | Building Today’s Complete Sales Professional
Kimberly Mackey with New Homes Solutions Consulting outlines a scorecard to determine what you and your sales team are doing well and where work, training, support and...
Tips For 2025 | Curiosity = Connection: The Importance Of Asking The Correct Questions
Roland Nairnsey with New Home Sales Plus discusses the importance of making a genuine connection with your customers by being curious and asking the right questions...
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