Big Ideas for Small Businesses
Residential Construction + Lasso CRM
Carolyn Pfau, an award-winning OSC at Tilson Homes, shares expert insights on online home sales, lead conversion techniques, and industry trends. Learn more!
Jennifer O'Dell shares her journey as an OSC leader at Great Southern Homes, managing 1,200 monthly leads, using top tech tools, & adapting to online sales trends!
Visit ECI's booth at IBS 2025 to discover innovative home building software solutions designed for builders, remodelers, developers, and trade contractors.
Regularly auditing your data and using tools like Self-Serve Registrant Updates (SSRUs) can streamline your operations, improve engagement, and enhance marketing precision.
A well-maintained CRM ensures your database remains a powerful tool for driving sales, streamlining marketing, and improving customer engagement. Here’s a step-by-step...
Learn OSC Elena Mora's top strategies, tools, & trends for excelling in online sales counseling. Stand out in a competitive housing market
David Hagan with Sales Uncomplicated shares why it's important to develop a set of disciplines around our business that become so engrained in that it’s impossible to...
Leah Turner with Melinda Brody & Company shares why it's important to create a memorable, unique builder’s story that builds value and trust. It’s your brand. It’s what...
With 2024 wrapping up, what's in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home marketing in...
Brittany Horner, Mitchell Homes shares seven steps to creating emotional connection with your customers:
Kimberly Mackey with New Homes Solutions Consulting outlines a scorecard to determine what you and your sales team are doing well and where work, training, support and...
Roland Nairnsey with New Home Sales Plus discusses the importance of making a genuine connection with your customers by being curious and asking the right questions...
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