Turning Interest into Leads: 5 Simple Ways Sales Reps Can Use Ecommerce for Lead Generation

Harness Ecommerce for Better Leads

In today's world where everyone is going online, even sales reps need to get on board with ecommerce. This doesn’t mean giving up traditional ways of making sales, but rather using ecommerce to make those methods even stronger. This guide breaks down how sales reps can use ecommerce to generate more and better leads.

Imagine you’re a sales rep, and you’ve just had a great chat with a potential customer at a trade show. Instead of just handing them a business card, give them a flyer with a QR code that takes them straight to your ecommerce website. This way, even if they forget about the conversation, they have a direct link back to you and your products.

Practical Application: Before going to a trade show or an event, prepare flyers with QR codes that link directly to your ecommerce website. This makes it easy for potential customers to find and learn more about your products, and it helps you capture their contact information for follow-up emails or calls.

Having a form on your ecommerce website makes it super easy for potential customers to reach out to you. For example, after showing a customer your products on your website, direct them to the contact form where they can leave their information so you can get back to them later.

Practical Application: Make sure your ecommerce website has a clear, easy-to-find, and easy-to-fill-out contact form. After showing customers your products on your site, guide them to this form to make future communications smooth and straightforward.

A personalised pitch can make a big difference. Use ecommerce to show customers exactly what they're interested in. For example, if a customer is interested in workwear, walk them through that specific section of the site during a sales call to show the variety of options and availability to identify the right product solution.

Practical Application: Know your ecommerce site well. Be ready to guide customers through the pages that are most relevant to their interests, showing them products and deals that will catch their attention.

People love a good deal! Offer special discounts for customers who visit your ecommerce website. For instance, after showing a customer around your website, give them a special code for a discount on their first purchase.

Practical Application: Create unique discount codes to share with potential customers during or after sales calls or meetings. These discounts will encourage them to make a purchase and will allow you to track which leads are making purchases.

After a customer makes a purchase, ask them for feedback on their shopping experience and the products they bought. This feedback will help you understand what's working and what’s not, and it shows customers that you value their opinions.

Practical Application: Include a short and simple survey or feedback form in your follow-up emails to customers who have made a purchase. Thank them for their purchase and politely ask for their feedback to help you improve your products and service.