Big Ideas for Small Businesses
The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development.
Usability Testing Boosts Website Traffic
Knowing what's on your website is important, but sometimes that familiarity can become a liability, especially when you are trying to improve the usability of the site....
Keys to Customer Loyalty
Many businesses speak about the importance of customer service, but in practice, creating true loyalty often takes a back seat to gaining new customers.
SMBs Can Learn a Lot from the Mary Kay Vision of Teamwork
“We are all a part of each other’s success.” “Collectively, we accomplish more than we do individually.” These are maxims most of us hold true, but few business leaders...
For SMBs, Sales and Marketing Teamwork Is the Key to Success
Marketing and sales have been traditionally set up at SMBs to run independently of each other in both B2B and B2C settings.
5 Common Marketing Mistakes SMBs Should Avoid
When SMBs consider the hundreds of ways to market their businesses, determining which activities are essential can seem a daunting task.
Website Evaluation Checklist: A Quick 3-Point Inspection to Maximize Visibility and Performance
Many SMB executives and owners experience nagging concerns about their business websites. In all of our work to perfect this website, did we miss something important? Does...
Small Business Planning—How to Create a Quick and Effective Strategic Business Plan: Part 3
In my first two posts in this series, I explained the purpose and basic structure of the Goal Tree, and how to construct a Goal Tree.
Small Business Planning—How to Create a Quick and Effective Strategic Business Plan: Part 2
In my last post, I explained the purpose and basic structure of the Goal Tree: How to Create a Quick and Effective Business Plan.
Small Business Planning—How to Create a Quick and Effective Strategic Business Plan: Part 1
In my years of experience in a variety of industries, I’ve noticed that many companies have a hard time creating an effective strategic business plan.
Stay on top of industry trends and insights.
Subscribe to the Big Ideas for SMBs blog.