Big Ideas for Small Businesses
The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development.
Increase Marketing and Sales Efficiency by Documenting Your B2B Target Audience
Failing to document your B2B target audience leads to inefficiencies in many parts of your business. Here is an overview of what to document and some suggestions for using...
How to Drive Retail Traffic with Engaging In-Store Experiences
Competition in the retail industry is becoming increasingly fierce, but independent SMBs are finding new ways to thrive by taking a creative approach to generating store...
How to Properly Nurture Your Sales Leads
“Lead nurturing,” or developing of valuable new leads into customers is central to the success of every SMB.
The Psychology of Selling: 5 Ways to Train Your Brain to Be Positive and Productive.
One of the biggest contributors to your long-term success in sales is belief in your own capabilities. You need the ability to quickly reframe your thinking after a series...
5 Ways to Improve Contract Management with Solution Selling
Maintenance and service contracts are the bread and butter for any managed service provider. Embracing solution selling gives you the information you need to build smart,...
14 Reasons Prospecting Data Can Fail
As a distribution, manufacturing, or construction business, you have probably been contacted more than once by an information provider promising lists for greater insight...
Are You Really Selling Your Products to the Correct Buyer?
Many of ECI’s customers—manufacturing, distribution, field services, and building and construction businesses—were a part of the great modern industry infrastructure and...
For SMBs, Sales and Marketing Teamwork Is the Key to Success
Marketing and sales have been traditionally set up at SMBs to run independently of each other in both B2B and B2C settings.
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