Increase Marketing and Sales Efficiency by Documenting Your B2B Target Audience

Failing to document your B2B target audience leads to inefficiencies in many parts of your business. Here is an overview of what to document and some suggestions for using...

How to Properly Nurture Your Sales Leads

“Lead nurturing,” or developing of valuable new leads into customers is central to the success of every SMB.

The Psychology of Selling: 5 Ways to Train Your Brain to Be Positive and Productive.

One of the biggest contributors to your long-term success in sales is belief in your own capabilities. You need the ability to quickly reframe your thinking after a series...

5 Ways to Improve Contract Management with Solution Selling

Maintenance and service contracts are the bread and butter for any managed service provider. Embracing solution selling gives you the information you need to build smart,...

Time Flies at ECI: Celebrating 20 Years

Ron Books, looks back on 20 years of ECI growth.

Living the Code: The ECI Everyday Hero Award

14 Reasons Prospecting Data Can Fail

As a distribution, manufacturing, or construction business, you have probably been contacted more than once by an information provider promising lists for greater insight...

5 “Hats” the CRM Champion Must Wear in Your Organization

In this post, we’ll discuss 5 crucial CRM roles that ensure success. These range from bridging internal teams & vendors, to analyzing workflow & data.

Why You Need a CRM Champion

Customer Relationship Management (CRM) is not about technology, it is about people and processes. A CRM solution offers tremendous opportunities for businesses to build...

Credit Card Fraud: How to Safeguard Your Business

A few weeks ago, one of our customers Joe called. He was so excited to receive his biggest order in months! He processed the order and then some red flags started popping up.

Cloud Benefits for SMBs: Spotlight on Ransomware

Since our last chat about cloud benefits and the threat of ransomware, we have seen increased incidents with our on-premise customers and the industry in general.

SMB Marketing Best Practices: Easy Reading Is Key to Email Success

Love it or hate it, email continues to be a strong contender in the modern digital marketing landscape. Recent studies have shown that email marketing drives $44 for every...