Big Ideas for Small Businesses
The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development.
Creative Freelancers Make Marketing Projects Perfect
If your business is set to undertake a website redesign, marketing collateral revisions, or other large project, you may want to consider hiring freelancers to perform...
6 Essentials for an Effective Marketing Strategy
Even though marketing is a fundamental business function, it is often the first place executives look to cut costs. Despite shrinking budgets, marketing teams are still...
Attract Media Attention for Your Business with Press-Worthy News
What’s unique about your company? What makes your company stand out from the competition? Is it the quality of the products you offer or your painstaking manufacturing...
Usability Testing Boosts Website Traffic
Knowing what's on your website is important, but sometimes that familiarity can become a liability, especially when you are trying to improve the usability of the site....
10 Email Practices to Avoid
Marketers are being increasingly encouraged to go where our customers are and communicate in ways they prefer. We’re expected to be flexible, be able to pivot and to stay...
Keys to Customer Loyalty
Many businesses speak about the importance of customer service, but in practice, creating true loyalty often takes a back seat to gaining new customers.
Don’t Discount Events in Your B2B Marketing Strategy
Marketers need to go where their audience is and increasingly, that place is online. But that doesn’t mean you should discount traditional marketing activities like events...
Benefits of ERP for Small and Medium Businesses—ERP Software—ECI Software Solutions
ERP is an industry acronym for Enterprise Resource Planning, but even the full name doesn’t give a great explanation of what ERP does.
5 Tips for an Eco-Friendly Office
The push for paperless offices has, to some extent, prevented what might have been a spiraling-out-of-control waste trend. Yet, it isn’t sufficient to turn back the tide of...
Enable Customer Service and Field Support with Mobile CRM Tools
The expected level of customer experience (CX) a visitor to your store or business has today is vastly higher than what it was just three years ago.
4 Reasons Why Your Business Needs CRM
Customer Relationship Management, or CRM, is vital to the success of every small and medium sized business. According to data from leading industry sources, 2018 is (again)...
SMBs Can Learn a Lot from the Mary Kay Vision of Teamwork
“We are all a part of each other’s success.” “Collectively, we accomplish more than we do individually.” These are maxims most of us hold true, but few business leaders...
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