Big Ideas for Small Businesses

14 Reasons Prospecting Data Can Fail

As a distribution, manufacturing, or construction business, you have probably been contacted more than once by an information provider promising lists for greater insight...

Credit Card Fraud: How to Safeguard Your Business

A few weeks ago, one of our customers Joe called. He was so excited to receive his biggest order in months! He processed the order and then some red flags started popping up.

SMB Marketing Best Practices: Easy Reading Is Key to Email Success

Love it or hate it, email continues to be a strong contender in the modern digital marketing landscape. Recent studies have shown that email marketing drives $44 for every...

How to Build an Effective Customer Onboarding Plan That Drives Success

Learn how to create a customer onboarding plan that boosts satisfaction and retention using goal setting, workflows, communication, and scalable training resources.

Crafting Your Managed Print Services Value Proposition

The market for managed print services is a competitive one and businesses looking to secure a larger share of the market need to find ways to differentiate their offerings...

Measuring Managed Print Services (MPS) Success: 5 KPIs to Track

See what ECI recommends you keep track of and optimize for MPS program

Top 5 Benefits of Managed Print Services (MPS) for End Users

Diffusing the Bomb: Understanding Anger

After 20 years in customer support, I think it's safe to say that I have seen my share of angry customers. Though there are different levels of anger and varying displays...

Creating Your Buyer Personas

Understanding who we’re speaking to and what their goals and pain points are is the first step to crafting a marketing messages that engage audiences.

2019 SMB Mobile and Digital Technology Trends

The last few years have proven that mobile is not a fad or trend, but here to stay. As people have been increasingly willing to adopt mobile applications into their daily...

Are You Really Selling Your Products to the Correct Buyer?

Many of ECI’s customers—manufacturing, distribution, field services, and building and construction businesses—were a part of the great modern industry infrastructure and...

Part 4 - Using Cause and Effect Diagrams to Solve Manufacturing Problems

Learn how to use a cause and effect diagram in problem solving to identify root causes, visualize causal chains, and resolve manufacturing issues effectively.