Big Ideas for Small Businesses
The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development.
Considering Artificial Intelligence and Machine Learning Technologies? Be Curious but Wary
oday you can open any number of paper and online resources in the business and technical realm and find a story or position on Artificial Intelligence (AI) and Machine...
Build Your Brand with Thought Leadership
Any company can say, “Buy from me” or “We have great customer service.” However, if you really want to build your business and your brand, becoming a thought leader is one...
Creative Freelancers Make Marketing Projects Perfect
If your business is set to undertake a website redesign, marketing collateral revisions, or other large project, you may want to consider hiring freelancers to perform...
6 Essentials for an Effective Marketing Strategy
Even though marketing is a fundamental business function, it is often the first place executives look to cut costs. Despite shrinking budgets, marketing teams are still...
Attract Media Attention for Your Business with Press-Worthy News
What’s unique about your company? What makes your company stand out from the competition? Is it the quality of the products you offer or your painstaking manufacturing...
Usability Testing Boosts Website Traffic
Knowing what's on your website is important, but sometimes that familiarity can become a liability, especially when you are trying to improve the usability of the site....
10 Email Practices to Avoid
Marketers are being increasingly encouraged to go where our customers are and communicate in ways they prefer. We’re expected to be flexible, be able to pivot and to stay...
Keys to Customer Loyalty
Many businesses speak about the importance of customer service, but in practice, creating true loyalty often takes a back seat to gaining new customers.
Don’t Discount Events in Your B2B Marketing Strategy
Marketers need to go where their audience is and increasingly, that place is online. But that doesn’t mean you should discount traditional marketing activities like events...
Benefits of ERP for Small and Medium Businesses—ERP Software—ECI Software Solutions
ERP is an industry acronym for Enterprise Resource Planning, but even the full name doesn’t give a great explanation of what ERP does.
5 Tips for an Eco-Friendly Office
The push for paperless offices has, to some extent, prevented what might have been a spiraling-out-of-control waste trend. Yet, it isn’t sufficient to turn back the tide of...
Enable Customer Service and Field Support with Mobile CRM Tools
The expected level of customer experience (CX) a visitor to your store or business has today is vastly higher than what it was just three years ago.
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