Build Customer Relationships with Superior Online Service

Whether your business has an ecommerce site or services clients through an online presence, today’s digital customer service standards favor businesses that exceed...

Inside the ECI Cloud: The Cornerstones of a Successful Cloud Service

Let’s take a quick trip back to medieval times. You’ve got your castle, complete with surrounding moat. You’ve got a thick, strong drawbridge that opens over the mote and...

For SMBs, Sales and Marketing Teamwork Is the Key to Success

Marketing and sales have been traditionally set up at SMBs to run independently of each other in both B2B and B2C settings.

Inside the ECI Cloud: The Cornerstones of a Successful Cloud Service

Big or small, there are four key components of any cloud-based software that are necessary to ensure the success of a program and, even more importantly, the safety of...

5 Common Marketing Mistakes SMBs Should Avoid

When SMBs consider the hundreds of ways to market their businesses, determining which activities are essential can seem a daunting task.

Website Evaluation Checklist: A Quick 3-Point Inspection to Maximize Visibility and Performance

Many SMB executives and owners experience nagging concerns about their business websites. In all of our work to perfect this website, did we miss something important? Does...

How to Develop Cornerstone Content for Your Website

Marketing Doesn’t Have to Be Hard: Repurposing Content Is Key to Creative Marketing

If you're going to spend the time to create a press release (or any kind of content for that matter), shouldn't you want to make the most of it?

Five Steps to a Successful Press Release

Part of my "Marketing Doesn't Have to Be Hard" series, in my recent post, Promote Your Business without Blowing your Budget, I provided examples of general press-worthy...

5 Social Media Monitoring Tools for Your Business

On every major social media platform, your customers and prospects are having important conversations about your company. They’re discussing your brands and solutions, and...

Email Best Practices: Pay Attention to the Data

Email Remains a Shining Star in SMB Marketing