eCommerce Websites for Builders & Timber Merchants
Create a convenient portal for account management or online shopping option with Spruce eCommerce. Fully connected to Spruce, this solution allows customers to pay their bills online, view their order history, or browse and shop products while delivering the same high-quality service they expect.
Connect with your customers 24/7
Our eCommerce website platform was built to serve the unique needs of your merchant business. You don’t have to connect to third-party software to provide your customers with the shopping experience they expect these days. Instead, you gain a complete, fully integrated solution.
Websites built for timber and building material suppliers
Create a shopping experience that helps everyone from your DIYers to your trade customers. Together you can:
- Restrict what displays by role
- Create custom quotes
- Build multiple baskets for different jobs
- Generate quick lists for similar jobs
- View in-branch pricing
- Schedule pickup and delivery
Seamlessly connected with Spruce business management software
Spruce eCommerce has a proven, direct connection with Spruce business management software. With these connected systems, you can create a virtual extension of your branch. Avoid manual entry and rekeying of data with:
- Branch-level stock counts
- Transactions and order history
- Pricing
- Invoices and statements
All in real-time.
Allow customers to browse or purchase online
Empower your customers to make the best buying decisions. Control what you sell online and how you sell it. We’ve made it easy with:
- Build your own products function
- Intelligent merchandising tools you control
- Product overlay functionality
- Enhanced product attributes and filters
- Industry-specific PIM system
Custom B2B website design and marketing
Increase online revenue with our in-house marketing and web design services. Our team of eCommerce experts offers:
- Fully custom B2B website design
- Growth-driven design services
- Digital marketing campaigns
- Automated eCommerce workflows
Provide the convenience of click & collect
Give your customers more ways to purchase from you with click & collect. This fulfilment strategy has proven to increase online and in-branch revenue. Spruce eCommerce provides:
- Click & collect checkout option
- Click & collect availability by branch location
- Automated order emails to selected in-store pick branch
- Custom checkout and thank you page instructions
Spruce eCommerce is ideal for:
Spruce eCommerce FAQs
What is Spruce eCommerce?
Spruce eCommerce is a best-in-class ecommerce solution that helps timber and building material merchants to sell more online. The platform provides a modern website that allows customers to browse, add to their basket, and purchase products in seconds.
What industries does Spruce eCommerce serve?
Spruce eCommerce serves a wide array of industries, including but not limited to:
- Timber, building and roofing material merchants
- Hardware and electrical merchants
- Plumbers and heating merchants
- Kitchen and bathroom showrooms
Does Spruce eCommerce connect directly to Spruce?
Yes, Spruce eCommerce is directly connected to the Spruce database. Leveraging Spruce eCommerce allows you to connect to your business management software with:
- Branch-level stock counts
- Transactions and order history
- Pricing
- Invoices and statements
Does Spruce eCommerce have an industry-specific PIM (product information management) system?
Yes. Spruce eCommerce has an industry-specific PIM system that houses enriched content that your customers need to make an informed buying decision. This allows you to seamlessly add products to your ecommerce storefront from within the platform.
What kind of procurement controls does Spruce eCommerce offer?
Spruce eCommerce offers procurement controls that include:
- Customer quote builder
- Quote management
- Multi-tier approval
- Budgets
- PO enforcement
- Cost centers
- Department dimensions
What trade customer and merchant functionality does Spruce eCommerce have?
Spruce eCommerce was built for your merchant business. Below are just a few features included within the platform:
- User roles
- Live Spruce pricing
- Live branch-level stock counts
- Custom quote builder
- Materials calculator
- Click & collect scheduler
- Delivery scheduler
- Search and merchandising controls
- Product and brand restrictions/prioritisation
What marketing features does Spruce eCommerce have?
Spruce eCommerce has several built-in marketing tools, including:
- Abandoned baskets
- Content pages
- Blog tool
- Drag and drop layouts
- Rewards & loyalty programs
- Badges
- Banners
- Customer segmentation
- Reports
- HubSpot and other marketing app integrations
Spruce eCommerce also has an in-house B2B website design and digital marketing team.
How much does Spruce eCommerce cost?
The cost of Spruce eCommerce varies based on several factors including the scope of implementation, company size, and customisations.The best way to receive an accurate quote is to schedule a Spruce eCommerce demo with one of our experts. We’ll guide you on your ecommerce journey.

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Ashley Branch of Branch Bros talks about the importance of eCommerce for timber and builders' merchants in this short video.

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“The main reason for us looking for an ecommerce solution was changing customer shopping habits, especially with younger customers wanting to order online. Customers were telling us that they were surprised that we didn't have an online or offline facility.”

“We've been operating in the ecommerce world for about 3.5 years now, and this is the first time I've felt excited about the future and our ability to evolve with a system that easily scales as we grow.”
Ready to see Spruce eCommerce in action?
We'll guide you on your ecommerce journey. Schedule a personalised consultation today.