Manage to Your Dashboard
Understanding Key Ratios and the Impacts on Your Profitability
Today we hear a lot of talk about key metrics, key indicators, or key measurements. What are these things, why do we need them, and why now?
Join Emma Shinn and Frank Morphis as they educate builders on the importance of tracking financial performance and using information generated by accounting to guide management in the decision making process.
The presentation includes a review of the MarkSystems dashboards to learn how to interpret the meaning and impact of key ratios that can help you manage your business more profitably.
Meet the speaker
Emma Shinn
Builder Partnerships
Emma Shinn is an expert in managerial accounting; with the unique ability to explain accounting and financial statements so everyone can understand, and master, these important concepts. She is the author of Accounting and Financial Management for Residential Construction, a book she wrote in 1972 and has updated regularly since. Emma is a CPA with an MBA in Accounting from the College of Business Administration at American University in Washington, DC.
