In this webinar, Realtor.com's Bob Seeman, VP of New Construction, and Marisa Kennerson, regional director of New Construction, discuss various strategies for homebuyer engagement.

The webinar focuses on:

• Strategies for lead delivery and follow-up 
  We will deep-dive into the best approaches to handle both leads generated through lead services and organic avenues, focusing on effective follow-up tactics for each.
  
• Analyzing and leveraging relevant data 
  A significant portion of our discussion is dedicated to utilizing and interpreting the current data we have on site visitor demographics to extract valuable insights.
  
• Content preferences of homebuyers 
  Lastly, we aim to identify the types of content that are most appealing to homebuyers to further refine our strategy in this domain.