Surveys' effectiveness in understanding home buyers' needs and experiences hinges on their design and implementation.

In this webinar, Michael Landers, global director of Culture Crossing, will critically examine the shortcomings of current survey methodologies, highlighting key issues that undermine their accuracy, reliability, and usefulness.

We will explore:

• The concept of a '10' as a benchmark for success in surveys, discussing how inherent question bias can skew results and lead to misleading conclusions
• Lack of specificity in defining terms can create confusion and render responses ambiguous.
• Importance of the cadence and method of soliciting survey responses
• Impact of poorly constructed questions on the quality of data collected

This session aims to provide valuable guidance for homebuilders and sellers seeking to refine their survey strategies. This will ultimately lead to better customer success and improved practices in the housing market.