Are rising house prices squeezing your buyers? With housing affordability at the forefront of buyers’ minds, builders face the challenge of meeting market demands for entry-level housing while staying profitable. But can it cater to price-sensitive buyers and still make a profit?

Discover how builders have curated desirable specifications while achieving operational efficiency to offer affordable homes while increasing profitability. Learn their strategies, ask questions, and gain actionable insights to help your business thrive in this competitive market.