Lasso CRM for Home Builders and Real Estate Developers
Captures and tracks online leads from various sources, automates follow-ups, and provides targeted marketing capabilities.
Discover how Lasso CRM can help your business be more efficient while generating new leads.
Increase your new home sales with Lasso, an industry-specific CRM solution
Lasso CRM empowers businesses to efficiently convert prospects into customers by streamlining sales processes, automating follow-ups, and providing personalized interactions to drive successful conversions.
Customer Success Story: MonteVista Homes
Luke Pickerill, the owner of MonteVista Homes, shares how Lasso CRM has become an indispensable tool for optimizing their marketing and sales efforts.
- Provides detailed insights into how marketing and advertising campaigns are converting at each stage of the sales funnel
- Ensures no lead is forgotten by automating follow-ups, keeping the sales team organized and efficient
- Tracks conversion ratios at each stage of the sales funnel, enabling better management of customer journeys
Lasso CRM in their own words!
Listen to four of our customers discuss how Lasso CRM has transformed their operations and growth as well as the benefits it has brought to their businesses.
Home builder CRM for single home and master planned developments
- Give your team the tools for success – info to coach performance and forecast accurately
- Send more qualified leads to sales – capture, target, and communicate
- Follow up faster and set more qualified appointments
- Leave no lead behind – nurture them and focus on your prospects and purchasers
- Make informed decisions and refine your marketing strategies with our home builder CRM
CRM for real estate developers
- Instantly alerted every time a prospect returns to your website or via an email link
- Set it and forget it with automated follow-up and future activities
- Connect your options/contract system or use our API for targeted marketing campaigns
CRM for new home agencies
- Set it and forget it with automated follow-up and future activities
- Use built-in email marketing and templates to easily create fully mobile-friendly responsive messages
- Get the data you need to make timely, informed decisions, wherever you are
CRM for manufactured homes
- Centralized data and communications to easily monitor sales progress and performance
- Detailed customer profiles provide insights into preferences and behaviors for personalize interactions
- Built-in sales automation streamlines workflows and nurtures leads, ensuring a steady and efficient flow through your pipeline
- Use community and dealership data to segment customers and fine-tune reporting and automated email campaigns
Capture, engage, and nurture all qualified leads
- Through lead automation, sales workflows, marketing drip campaigns, and reporting
- Gain full business insight, better job costing, integrated accounting, and consolidated data analysis
- Mapped to their project/community-based workflow with industry-specific integrations
Leverage our extensive network of industry-leading partnerships
- Extensive strategic relationships with industry-leading consultants, sales trainers, marketing/web agencies, and PR firms
- We work with the leading real estate lead directory and syndication sites
- Use our general API and pre-built integrations to connect Lasso with other key business systems
Unlock the power of our residential construction product ecosystem
- Optimize operations with full integration to MarkSystems, an ERP business management software
- Click and customize house plans with Insearch, an interactive online sales and design center solution
- Utilize interactive site maps with LotVue, a comprehensive lot inventory management software
Watch our Lasso CRM inventory demo
What are customers are saying about Lasso CRM
Discover the Lasso CRM advantage through the eyes of our satisfied customers!
Watch our Lasso CRM and MarkSystems integration demo
Designed exclusively for new home marketing and sales
CRM software was built to make it easier for home builders to capture, engage, and convert more prospects into purchasers.
Mastering New Home Marketing with Your CRM
Learn about the four ways to master new home marketing and better understand the leads you are generating.
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Lasso CRM FAQs
How does a Lasso CRM help with lead management and conversion rates for home builders?
Lasso is a powerful tool for home builders to manage their leads and improve conversion rates. By centralizing lead data, automating lead nurturing, forecasting future sales, and providing better customer service, Lasso can help home builders build stronger relationships with their leads and convert them into satisfied customers.
How can Home Builder CRM software help me stay competitive in the market?
Home Builder CRM software keeps you competitive by providing insights into market trends, buyer preferences, and sales performance. This data-driven approach allows you to make informed decisions, refine your marketing strategies, and stay ahead of your competitors in the dynamic home building industry.
How does Lasso CRM differ from a general CRM system?
Lasso was built specifically for the residential construction industry and includes features and functionality that are tailored to the home building sales process, such as tracking leads through different stages of the home buying process and managing construction timelines. It also stores and manages critical industry data such as floor plans, customizations, and lot information.
How can Lasso CRM improve communication and collaboration within a company?
Lasso allows all members of the team to access the same data, such as lead information, project details, and customer feedback. This makes it easier for team members to collaborate on projects and share information.Lasso can improve communication and collaboration within a company by providing improved visibility, task management, automated notifications, and mobile access to improve customer satisfaction.
How does the Lasso CRM sales process improve sales performance?
Lasso provides visibility into the sales pipeline, allowing sales reps to track the progress of each lead through the sales process. This helps to identify bottlenecks and address any issues that may hinder lead conversion, ultimately improving the efficiency of the sales process.
Can I track the success of my email marketing campaigns in Lasso CRM?
Yes, Lasso allows you to track the performance of your email campaigns in real time, providing you with detailed metrics such as open rates, click-through rates, and conversion rates. This information can be used to measure the success of your campaigns and identify areas for improvement.
Lasso also tracks lead behavior across various channels, including email, website, and social media. This allows you to see how leads are interacting with your emails and whether they are taking the desired actions.
How does Lasso CRM Reporting benefit your business?
With Lasso CRM Reporting, you can gain insights into various aspects of your business, including sales, marketing, customer service, and more. This improved visibility can help you make more informed decisions and adjust your strategies accordingly.
It also allows you to track customer interactions across multiple channels, including email, phone, social media, and more. By understanding your customers' behaviors and preferences, you can engage with them in a more personalized and effective manner.
Can Lasso CRM create and send dynamic email marketing campaigns?
Yes, Lasso allows you to create and send dynamic email marketing campaigns. With Lasso's email marketing feature, you can create targeted campaigns that are personalized to each recipient based on their interests, behavior, and demographics.
Lasso also offers a drag-and-drop email builder that makes it easy to create professional-looking emails without the need for HTML coding. You can customize your email templates with your branding, images, and call-to-action buttons.
Testimonials
Pratt Home Builders
Bill Panebianco with Pratt Home Builders tells us why his sales team loves Lasso CRM and how it helps them sell more homes.
Jagoe Homes
Jennifer Lucas from Jagoe Homes discusses how Lasso CRM helped streamline all their marketing activities with their prospects.
Homes by Taber
Lindsay Haltom of Homes by Taber explains how Lasso CRM helps tie data together for important insights for their new leads or their marketing emails.
Abrazo Homes
Mackenzie Bishop of Abrazo Homes shares how Lasso CRM helped streamline their follow up activities and increase accountability with their sales team.
Have questions? We're here to answer them and help you achieve success!
Let’s talk about how Lasso CRM can help increase your revenue. Schedule a call today!